One issue we've talked about before is how Tesco claims to want the best for local communities. We're not sure how this can sit alongside the company's policy on selling ever cheaper alcohol. Commentators have linked the availability of cheap alcohol to anti-social behaviour, increased alcoholism and under-age drinking.
This Christmas, the problem is set to get worse. Tesco's Head of Beer, Wine and Spirits, Dan Jago, told Off-Licence News that,
“Deep promotional activity is even more aggressive than last year, across the board. It’s proving to be a very competitive market and customers are getting a very good deal.”
Off-Licence News' sister publication, The Morning Advertiser, reports that lager is now available in some Tesco stores for as little as 22p a can. We're not convinced that such policies and practices would help St Albans!
UPDATE: The Belfast Telegraph reports that Tesco has been found ' in breach of the Code of Practice for selling and promoting alcohol'. Apparently, Tesco ran a "buy 12 cans get 12 cans free" offer and ran newspaper advertisements 'encouraging people to "get in fast"'. Responsible drinking?
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