Tuesday 3 July 2007

What Does 'Local' Mean to Tesco?

The BBC has found Tesco selling 'local' milk 150 miles away from where it was produced. We love the way a Tesco spokesperson tries to get around this...

"There is no legal definition of local - and local means different things to different people.
But research tells us that customers view food from their region as local - as opposed to food produced a specific number of miles away from a store."

Tesco seems to have a problem understanding what local means - it also has claimed that any store within a 30-minute drive is 'local'. Maybe that's why it can't see why the Tesco planned for St Albans annoys local people so much.

1 comment:

Anonymous said...

I tried asking Tesco for a list of local products at the Hatfield store. This was their reply:

Thank you for your email.

I'm very sorry that you've had problems with product availability at our Hatfield store. I can understand how frustrating this has been for you.

Unfortunately, the listing of local products you asked for is not available.

I would advice that you speak to our staff at the customer service desk on your next visit to our store. They can advise you on the local products being sold in store or put a request in for you.

Thanks for taking the time to let us know about this.

If you have any further queries please do not hesitate to contact us at customer.service@tesco.co.uk quoting TES3540432X.

Not very convincing eh?!!!

Chris Adkins