All good campaigns need an acronym. Well, at least nearly all campaigns have one. The current name used on this website, St. Albans Residents Concerned by Tesco Plans, is a bit unwieldy whilst it's acronym SARCTP is clunky and difficult to remember. See, you forgot it already.
There are at least two amongst our ranks who quite like RATSTA, the acronym for Residents Against Tesco St. Albans.
Not only does it roll off the tongue quite nicely, but it also invokes a furry creature of some disrepute whose numbers, according to the online encyclopedia wikipedia, "can become hard to contain" and which are particularly "opportunistic". We are - how dare you infer otherwise - referring to a particular species of vermin which might be attracted to a dark, sheltered, underground car park or rubbish skips containing food waste. Who did you think we were talking about?! ;-)
Of course, we realise that there is always a danger that an early name or acronym for our group will stick like marmite in the roof of the mouth so we thought we'd give people a chance to help us come up with a name now, before such unpleasantries have the opportunity to take root.
What names can you come up with for our group? People with corporate branding experience particularly welcome - we clearly need your... ahem... every little help.
Post a comment below or email them to use at the usual address: tescocampaign@yahoo.co.uk
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1 comment:
WE JUST DONT WANT A TESCO HERE,IT TAKES LONG ENOUGH TOO GET THROUGH THE TRAFFIC IN LONDON RD IN THE EVENINGS.NOT TOO MENTION THE CAR FUMES.IT JUST WONT WORK!!!!!
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