Saturday 9 June 2007

Loyalty Cards and Local Stores

A reader emails to let us know of an article in the Daily Telegraph about how supermarkets can use information from loyalty cards to plan where to build a new store. Stores use the information to find areas that have customers but no big supermarket. The article quotes MP John Denham as saying,

"I may want to shop at a supermarket but I may also want to keep my local district shopping centre. But it's not being explained to people that this information could be used to put the local shopping centre out of business."

So, be careful with your Clubcard!

And please email us with any more news you see!

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